What is the difference between upstream and downstream social marketing? In your view, which one is most needed? Discuss with reference to an issue of your choice

1.1 Assess the role of continuous professional development (CPD) in identifying and meeting individuals’ learning and development for current and future business needs

Title Encourage learning and development Skills CFA Reference M&L 28

1.1 Evaluate the use of risk analysis techniques in operational planning

Title Develop and implement an operational plan Skills CFA Reference M&L 27

1.1 Describe the interpersonal skills needed for effective networking

Title Develop and maintain professional networks Skills CFA Reference M&L 25

1.1 Analyse concepts underpinning strategic marketing in business practice

Title Manage strategic marketing activities Skills CFA Reference M&L 54

1.1 Analyse the stages of the development process, product life cycle and their requirements

Title Manage product and/or service development Skills CFA Reference M&L 53

1.1 Explain how to keep up-to-date with technological developments

Title Optimise the use of technology Skills CFA Reference M&L 52

1.1 Assess the nature of potential stakeholders’ interest and needs

Title Develop and manage collaborative relationships with other organisations Skills CFA Reference M&L 51

1.1 Analyse the development of equality, diversity and inclusion policies and practices in the workforce

Title Promote equality of opportunity, diversity and inclusion Skills CFA Reference M&L 47

1.1 Analyse standards relating to the management of business risk

Title Establish business risk management processes Skills CFA Reference M&L 46

1.1 Analyse how leadership and management theories may be applied

Title Provide leadership and management Skills CFA Reference M&L 26

1.1 Evaluate the characteristics and application of a range of change management models for different organisational structures

Title Manage strategic change Skills CFA Reference M&L 50

1.1 Analyse the principles of business change and business process re-engineering

Title Design business processes Skills CFA Reference M&L 49

1.1 Evaluate a range of strategic planning models

Title Contribute to the development of a strategic plan Skills CFA Reference M&L 45

1. Develop employability skills and increase self-awareness within a range of contexts to demonstrate a commitment to lifelong career development learning

Module Code: EMSK5012 EMPLOYABILITY SKILLS