Introduction
In the current social media focused environment, it is crucial that small businesses comprehend Facebook, Twitter, and the strategies behind using social media for mounting their business. It is also essential for a small business to produce remarkable strategies so that it survives in the competitive market. Unfortunately, many small businesses do not have a strategy when they begin using social media. The purpose of this study is to understand how the owner of a small business, recognised for using social media to grow the business, uses social media to engage consumers, in order to enhance and grow business efficiently and effectively