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Financial & Revenue Management
DISTRIBUTION CHANNELS & RATE STRATEGIES
Using a Business related company of your choice (Starbucks) discuss the different channels of distribution used by Revenue Managers and how they have influence on Rate Allocation and Pricing Strategies.
Detailed explanation of the question
Discuss the various forms of distribution channels.
Pricing strategies being used by Starbucks
Inventory management –relate overbooking/overselling here
Link the different element to each other and discuss how they influence each other particularly to distribution
Overall discuss how these impact revenue and yield management