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The Stand- Alone Project requires you to assume the role of director of marketing for an organization. You have been tasked with developing a marketing plan for the promotion of your organization ‘s newest product or service. Your deliverable is create a marketing plan that includes the following parts. Your Stand- Alone Project responses should be both grammatically and mechanically correct, and formatted in the same fashion as the project itself. If there is a Part A, your response should identify a Part A, etc. In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style. Part A. Executive Summary: After completing your marketing plan, write a brief summary that concisely captures the essence of the plan, including your rational. Place it on its own page as the element of your Stand-Alone Project.
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