Starbucks Duetto Visa Card

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Starbucks Duetto Visa Card

Starbucks Duetto Visa card case study focused on the viability of the dual functionality card integrating the services of Visa and Bank One. There is viability of store branded store cards rather than having two different cards, but research is needed to decide whether partnering with other companies adds value to the company. In the case of Starbucks, it was necessary to determine whether the target market would associate the dual functionality with Starbucks image or whether this would hurt its image. Thus, the success of these cards is hinged on brand enhancement, as customers positive review on a brand will likely increase enthusiasm for adoption of the cards