Managing Health Care Marketing Channels

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Managing Health Care Marketing Channels

“Managing Health Care Marketing Channels”  Please respond to the following:

• Analyze the types of challenges companies face in managing their channels and determine which is the most difficult to address. Explain your rationale.
• Describe a realistic situation that would call for channel conflict management and how that conflict could be addressed. Provide specific examples to support your response.

“Designing Health Care Marketing Channels”  Please respond to the following:

• Describe a health care provider with which you are familiar and discuss the function and flows that needs to be performed by that provider’s marketing channel. Provide specific examples to support your response.
• Referring to the same health care provider, determine the optimal design of health care delivery channels. Explain your rationale.