Case Question Select TWO products which you have bought (or rented), ONE a High Involvement purchase, and ONE a Low Involvement purchase, in the following product categories: HIGH INVOLVEMENT (select ONE from the following four categories): A food good, A travel-related service, A medical service, A personal grooming service. LOW INVOLVEMENT (select ONE from the following four categories): A household cleaning product, An automobile-related product (but not an automobile itself), A lightbulb, A pen or pencil. Excluding the title page, any appendices or references write a four page paper in which you do the following: First Page Applying the teaching materials and any aditional research, explain why the first product you chose was a High Involvement purchase and why the second was a Low Involvement purchase. Using the stages of the Purchase Decision Process in the model of consumer buying behavior described in Module 1, describe in detail the process you went through in buying each product. Bear in mind that the purpose of the assignment is to demonstrate the depth of your understanding of the teaching materials. Second Page Identify and discuss the differences between the way you went through the purchase decision processes for the two products. Third and Fourth Pages Assume now that you are a marketer of both of the two products that you have discussed in the previous pages. Applying the teaching materials and any aditional research, explain how you might use your understanding of the Model of Consumer Buying Behavior for the two products. (Note that the presentation "Uses of a Model of Consumer Buying Behavior" is relevant to this part of the assignment). List all references cited in the body of the paper. Ensure that you include on the title page: the name of the university, (TUI University), the course number, (MKT301), the Module number, (Module One), the words "High and Low Involvement Case" followed by the brand names of the two products you chose for each type of involvement, e.g. "High Involvement: Del Monte tinned fruit. Low Involvement: Clorox bleach". * your name, the name of the instructor to whom the paper is submitted, (your Core Prof.) and the date on which it was written. * IT IS VERY IMPORTANT THAT YOU INCLUDE THE CATEGORIES AND TWO BRAND NAMES OF THE CHOSEN PRODUCTS ON THE TITLE PAGE OF YOUR PAPER. IF YOU DO NOT INCLUDE THIS INFORMATION ON THE TITLE PAGE YOUR CORE PROF HAS BEEN INSTRUCTED TO REQUIRE YOU TO REVISE THE PAPER TO INCLUDE IT AND DOING SO WILL THUS DELAY THE GRADING OF YOUR WORK. The readings for a case provide a context in which you demonstrate your learning. Thus the questions relate to the teaching materials and the case provides a real-world context in which to apply what you have learnt from them. Bear in mind that the main goal of the case assignment is for you to use it to demonstrate your learning and understanding of the background materials. In order to do well in this case you MUST apply and demonstrate your learning from the background materials. I know that there`s a lot in Module 1 to cover, but this forms the grounding for the remaining modules, so once you have conquered this, the rest will be a lot easier.