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INTRODUCTION, COHERENCE OF ARGUMENTS AND THEORETICAL INTEGRATION

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INTRODUCTION, COHERENCE OF ARGUMENTS AND THEORETICAL INTEGRATION

MGMT20132: SUPPLEMENTARY ASSESSMENT RUBRIC T2 2016

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Criteria

Max

Mark

Fail

(0-49%)

Pass

(50-64%)

Credit

(65-74%)

Distinction

(75-84%)

High Distinction

(85-100%)

 

1. Introduction, coherence of arguments and theoretical integration

10

 

Poor.

 

Effective use of introduction and conclusion; generally coherent arguments; some theoretical integration.

Convincing use of introduction and conclusion; mostly coherent arguments that generally integrate theory.

Highly competent use of introduction and conclusion; coherent arguments throughout that integrate theory well.

Superior use of introduction and conclusion; coherent arguments throughout that always integrate theory very well.

2. Identifies and concisely outlines a suitable company, industry and its offline and online business models

10

 

Insufficiently addressed.

 

Identifies a suitable disruption and effectively outlines both BMs OR convincingly outlines one BM only.

Identifies a suitable disruption and convincingly outlines both business models OR competently outlines one BM only.

Identifies a suitable disruption and highly competently outlines both business models.

Identifies a suitable disruption and outlines both business models in a superior manner.

3. Logically and critically compares and discusses the two business models

30

 

Insufficiently addressed.

 

Effectively compares and discusses both business models. Mostly illogical and/or uncritical discussion.

Convincingly compares and discusses both business models. Discussion may be somewhat illogical and/or uncritical.

Highly competently compares and discusses both business models. Discussion may occasionally be illogical and/or uncritical.

Compares and discusses both business models in a superior manner. Discussion is entirely logical and critical.

4.Applies the literature about the two business models to thechosen company

10

 

Insufficiently addressed.

 

Effectively applies both BMs OR convincingly applies one BM to the company; the BMs arenot specified beyond ‘online’ and ‘offline’.

Convincingly applies both business models OR highly competently applies one BM to the company; the BMs arenot specified beyond ‘online’ and ‘offline’.

Highly competently applies both business models to the company; the BMs arespecified in more detail than simply ‘online’ and ‘offline’.

Applies both business models to the company in a superior manner, also detailing the specific BMs.

 

5. Highlights the reasons why the innovative online BM had to be adopted

15

 

Insufficiently addressed.

Mentions a possible reason; unsubstantiated and/or guessed.

 

Convincingly identifies one or more reasons; mostly uncritical.

Highly competently discusses the reasons for adoption. May not be critical throughout.

Discusses the reasons in a superior manner. Critical throughout. Considers complexity and interrelationships.

6. Critically discusses the significance of the findings to the future of BMs

15

 

Insufficiently addressed.

Mentions the future of BMs; uncritical.

 

Convincingly identifies the significance of the findings for the future of BMs. Mostly uncritical.

Highly competently discusses the significance. May not be critical throughout.

Discusses the significance in a superior manner. Critical throughout.

7. Written communication, credible sources and referencing standards skills

10

 

Poor.

Effectively communicates ideas; demonstrates an acceptable understanding of the quality of sources, reading beyond core texts, and reasonable referencing skills.

Convincingly communicates ideas; demonstrates a good understanding of the quality of sources, reading beyond core texts, and good referencing skills.

Highly competently communicates ideas; uses only high-quality sources, well beyond the core texts, and demonstrates excellent referencing skills.

Communicates ideas in a superior manner; demonstrates extensive reading of high-quality sources only; excellent referencing skills.

Moderation

0

0

Additional comments:

 

 

Total Mark

100

0


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  • Title: INTRODUCTION, COHERENCE OF ARGUMENTS AND THEORETICAL INTEGRATION
  • Price: £ 109
  • Post Date: 2018-11-09T10:25:48+00:00
  • Category: Assignment
  • No Plagiarism Guarantee
  • 100% Custom Written

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