|
Criteria
|
Max
|
Mark
|
Fail
(0-49%)
|
Pass
(50-64%)
|
Credit
(65-74%)
|
Distinction
(75-84%)
|
High Distinction
(85-100%)
|
|
1. Introduction, coherence of arguments and theoretical integration
|
10
|
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
|
Poor.
|
Effective use of introduction and conclusion; generally coherent arguments; some theoretical integration.
|
Convincing use of introduction and conclusion; mostly coherent arguments that generally integrate theory.
|
Highly competent use of introduction and conclusion; coherent arguments throughout that integrate theory well.
|
Superior use of introduction and conclusion; coherent arguments throughout that always integrate theory very well.
|
|
2. Identifies and concisely outlines a suitable company, industry and its offline and online business models
|
10
|
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
|
Insufficiently addressed.
|
Identifies a suitable disruption and effectively outlines both BMs OR convincingly outlines one BM only.
|
Identifies a suitable disruption and convincingly outlines both business models OR competently outlines one BM only.
|
Identifies a suitable disruption and highly competently outlines both business models.
|
Identifies a suitable disruption and outlines both business models in a superior manner.
|
|
3. Logically and critically compares and discusses the two business models
|
30
|
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
|
Insufficiently addressed.
|
Effectively compares and discusses both business models. Mostly illogical and/or uncritical discussion.
|
Convincingly compares and discusses both business models. Discussion may be somewhat illogical and/or uncritical.
|
Highly competently compares and discusses both business models. Discussion may occasionally be illogical and/or uncritical.
|
Compares and discusses both business models in a superior manner. Discussion is entirely logical and critical.
|
|
4.Applies the literature about the two business models to thechosen company
|
10
|
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
|
Insufficiently addressed.
|
Effectively applies both BMs OR convincingly applies one BM to the company; the BMs arenot specified beyond ‘online’ and ‘offline’.
|
Convincingly applies both business models OR highly competently applies one BM to the company; the BMs arenot specified beyond ‘online’ and ‘offline’.
|
Highly competently applies both business models to the company; the BMs arespecified in more detail than simply ‘online’ and ‘offline’.
|
Applies both business models to the company in a superior manner, also detailing the specific BMs.
|
|
5. Highlights the reasons why the innovative online BM had to be adopted
|
15
|
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
|
Insufficiently addressed.
|
Mentions a possible reason; unsubstantiated and/or guessed.
|
Convincingly identifies one or more reasons; mostly uncritical.
|
Highly competently discusses the reasons for adoption. May not be critical throughout.
|
Discusses the reasons in a superior manner. Critical throughout. Considers complexity and interrelationships.
|
|
6. Critically discusses the significance of the findings to the future of BMs
|
15
|
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
|
Insufficiently addressed.
|
Mentions the future of BMs; uncritical.
|
Convincingly identifies the significance of the findings for the future of BMs. Mostly uncritical.
|
Highly competently discusses the significance. May not be critical throughout.
|
Discusses the significance in a superior manner. Critical throughout.
|
|
7. Written communication, credible sources and referencing standards skills
|
10
|
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
☐
|
|
Poor.
|
Effectively communicates ideas; demonstrates an acceptable understanding of the quality of sources, reading beyond core texts, and reasonable referencing skills.
|
Convincingly communicates ideas; demonstrates a good understanding of the quality of sources, reading beyond core texts, and good referencing skills.
|
Highly competently communicates ideas; uses only high-quality sources, well beyond the core texts, and demonstrates excellent referencing skills.
|
Communicates ideas in a superior manner; demonstrates extensive reading of high-quality sources only; excellent referencing skills.
|
|
Moderation
|
0
|
0
|
Additional comments:
|
|
Total Mark
|
100
|
0
|
INTRODUCTION, COHERENCE OF ARGUMENTS AND THEORETICAL INTEGRATION