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Strategy and Creativity Assignment 2
You will use techniques from Strategy and Creativity to develop a solution to an issue that will be presented to you. The emphasis will be on developing ideas about creative but realistic solutions to the business problem.
The link gives some history and background information
The aim of this assignment is to allow you to demonstrate your ability to use Strategy and Creativity methods to create innovation solutions. Therefore you should not be worried or limited by what might actually happen to the pier. Therefore this is partly a ‘fictitious’ problem so you must:
Some suggestions for the assignment:
This assignment is about Strategic Choice, Strategic Position and Creating understanding of ‘How’ you will create Competitive advantage. The frameworks for thinking about this are well know to you.
There is no need to do the type of external analysis that was conducted in Assignment 1.
You do however need to do some research:
This is a venue/attraction. You must therefore: