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Title of the assessment: ‘The key to real Customer Value is effective Supply Chain Management”. Discuss Discuss this statement, using example of one real companies that have either achieved (or failed) to deliver customer value via their chosen supply chain strategies. Note: The company referred to in your assignment, must be different to the one you had previously used. Main Objective of the assessment To enable students to demonstrate knowledge of effective supply chain strategies in the pursuit of customer value. To support this statement using real examples of companies operating in today’s global competitive environment, showing the importance of effective SCM strategies in successfully delivering customer value.