Harley-Davidson- External and Internal Analysis

Harley-Davidson- External and Internal Analysis

This paper revolves around Harley Davidson- External and Internal Analysis and is divided into 2 parts. In part 1, you are asked to identify and analyze the major driving forces for change in the external environment of the motorcycle industry, the dynamics of competition using Porter’s Five Forces Model of Competition, include statistics about the size of the motorcycle industry such as revenue, growth rate, number of units sold by manufacturer/country, etc, and finally, summarize the strategic issues firms in this industry face. Moreover, part 2 requires you to collect the financial information necessary to do a complete ratio analysis and the Balance Score Card (BSC) key metrics information and perform a ratio analysis using Harley-Davidson five-year financial performance. Interpret the meaning of the ratios and financial performance.

Harley-Davidson- External and Internal Analysis

Part I – Analysis of the External Environment of Harley-Davidson

As part of the Strategic Business Plan, you have been asked to:

• Identify and analyze the major driving forces for change in the external environment of the motorcycle industry.
• Analyze the dynamics of competition using Porter’s Five Forces Model of Competition. Correctly assess the dynamics of competition.
• Provide at least three statistics about the size of the motorcycle industry such as revenue, growth rate, number of units sold by manufacturer/country, etc.
• Summarize the strategic issues firms in this industry face and identify their biggest threats.

Part II – Internal Environment Analysis of Harley-Davidson

Financial

Gather the financial information necessary to do a complete ratio analysis and the Balance Score Card (BSC) key metrics information.

If you were going to create a BSC, what would be the key metrics you would measure in each of the four BSC areas:

• Financial
• Customer
• Internal Business Process
• Learning and Growth

Perform a ratio analysis using Harley-Davidson five-year financial performance. Interpret the meaning of the ratios and financial performance.