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This assessment revolves around Marketing you are required to write a report for Donald’s company. In your report you must demonstrate your learning about marketing concepts covered in this unit and allow you to demonstrate your level of understanding those principles. Furthermore, you are required to analyse the link between marketing practice and theory. You must apply appropriate business writing skills and use of references, finally, practice aligning strategies to your market analysis.
Course Code and Title
Assessment 1: Research Case Study Report
a) Outline and implement the marketing research
process and identify a range of methods of
acquiring, using and storing data
b) Critically evaluate the relation of marketing
process with the resources of an organisation and
clientneeds with regards to the creation of value
for the organisation
How the assessment fits into the subject/course:
Marketing in the 21st Century has drastically evolved and is a critical component of business administration. The design of Marketing plans is integral to business organisation and the assessment for this subject aims to provide students with group and individual work to apply effective marketing strategies.
Linkages between Assessments 1 and 2:
Assessment 1 requires students to create a case study and review marketing plans. Assessment 2 requires students to devise a marketing plan of products or services offered by their own organisation and to consider how the marketing plan will add value to their organisation
This assessment task requires you to develop a Marketing Environmental Analysis. A Marketing Environmental Analysis of the microenvironment and macro environment is key to understanding the possible impact of any external local, national or international factors on a small business. These factors tend to be outside a business owner’s direct control, however, as you have seen, business and marketing strategies can be modified to take advantage of the opportunities they present while also minimizing any potential threats.
Therefore, in this assessment task you will need to:
Donald B is a chocolate product maker and owns two stores in Melbourne. He wants to grow his brand nationally and internationally and compete with larger rivals producing cocoa product, confectionery, crystallised or glazed fruit, drinking chocolate, liquorice, marshmallow, candied nut, candied popcorn, etc. He has also considered selling through Coles and Woolworths, Aldi options or creating high end specialty stores.
You will be writing a report for Donald’s company. This first part of the report analyses the market and requires you to:
In this assessment task you will need to: