Critically examine the relationship and the need for compatibility between corporate strategic and functional management policies.

 Coursework Brief

With a three million-strong workforce, and year-on-year growth, the retail sector is a significant contributor to the UK economy. Between 2016 and 2020, the retail sector workforce is projected to grow by 54,800.

In some parts of the world, the retail business is dominated by smaller family-run or regionally-targeted stores, but this market is increasingly being taken over by billion-dollar multinational conglomerates like Wal-Mart and Sears. And yet, as the leading retailing players are increasingly seeking for opportunities to expand their global presence and are investing heavily in driving internet retailing sales, numerous local British retail companies have been successfully competing with their global competitors in the UK Market such as Morrisons, Ocado and Card Factory.

Handout: [Time (am/pm), Date Month Year]

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Word Limit: 2500 words (Plus or minus 10%)

Learning outcomes assessed:

1. Critically examine the relationship and the need for compatibility between corporate strategic and functional management policies.

2. Analyse the internal and external influences on corporate objectives and strategy.

3. Demonstrate the need for flexibility in strategic management and the practical limits of quantifying corporate strategy.

This coursework is worth 50% of the total marks for this module