Learning Outcomes

1. External audit including PESTAL, SWOT, competitor environment and marketing environment.

1.1   understanding the position of the marketing management in the modern firm

1.2   Understanding the ethical and sustainibilty issues affecting marketing in the modern firm

1.3   Evaluate the position of a specific company within a market sector and identify the marketing strengths, weakness, opportunity and threats appropriate to the company.

1. Internal Audit including sales, market share, profits, cost, customer profile, effectiveness of the market share

2.1   Understand the position of market management in the modern firm

2.2   Understand the ethical and sustainability issues affecting marketing in the modern firm.

2.3   Define appropriate qualitative and quantitative marketing objectives for a specific organization which are SMART in nature.

1. Creating of SMART marketing objective and new product idea

3.1   Understand the position of marketing management in the modern firm

3.2   Understand the ethical and sustainability issues affecting marketing in the modern firm.

Define appropriate qualitative and quantitative marketing objectives for a specific organization which are SMART in nature.