1.1 Explain the uses and limitations of primary and secondary data

Learning Outcome - The learner will:

Assessment Criteria - The learner can:

1. Understand the analysis and presentation of business data

1.1

Explain the uses and limitations of primary and secondary data

1.2

Explain the uses and limitations of quantitative and qualitative data

1.3

Evaluate the issues relating to the validity and reliability of data and its analysis

1.4

Explain the use of IT tools to carry out research

1.5

Assess the risks attached to making judgments based on limited or unrepresentative samples

1.6

Assess the risks attached to generalizing research findings

1.7

Explain different formats and techniques for the presentation of the analysis

2. Be able to analyse quantitative and qualitative business data

2.1

Agree the parameters of the analysis

2.2

Clarify any ethical requirements of the analysis

2.3

Organise the data in a way that will facilitate its analysis

2.4

Select valid and reliable data analysis methods and techniques that are appropriate to the data and analysis objectives

2.5

Apply analytical techniques that are appropriate to the purpose of the research and the nature of the data

2.6

Confirm the accuracy of data analysis and make necessary adjustments

2.7

Draw conclusions that are valid and supported by evidence

3. Be able to present the analysis of business data

3.1

Present data in the agreed reporting format and house style

3.2

Acknowledge the limitations of the analysis

Reference data sources