You have just been appointed to the role of senior consultant within the area of Business Development for the fourth largest Europ

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You have just been appointed to the role of senior consultant within the area of Business Development for the fourth largest European budget airline, Norwegian Air.

You have just been appointed to the role of senior consultant within the area of Business Development for the fourth largest European budget airline, Norwegian Air. Norwegian Air have been voted European low-cost airline of the year as well as the world’s best low-cost long-haul airline in 2015 by the Skytrax World Airline Awards. The Chief Executive Officer (CEO) Mr. Bjorn Kjos is very keen to capture the high growth potential of newly emerging markets. Norwegian are already flying long-haul from Europe to the U.S and Thailand and senior management are keen on expanding this successful formula to other emerging markets. The key geographic regions of the world they are keen to expand are: (a) East Africa (Kenya, Uganda, Ethiopia, Rwanda etc) (b) South America (Brazil, Colombia, Argentina etc) (c) South Asia (India, Pakistan, Sri Lanka, Bangladesh etc) You have been directed to select 1 of these geographic regions for analysis. The Director of Business Development has asked you to prepare a business report on the selected geographic region together with an assessment of the existing levels of competition.