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Who are the major competitors? What are their strengths and weaknesses? What are their sizes and tends in market share?

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Who are the major competitors? What are their strengths and weaknesses? What are their sizes and tends in market share?

Rationale
– be able to find relevant and important information about organisations, their industries and marketplaces from secondary sources;
– be able to evaluate the key marketing aspects of segmentation, targeting and positioning (STP) and be able to analyse an organisation’s approach to STP;
– be able to apply the marketing mix and aspects of branding and positioning to a specific target market and be able to evaluate competitors’ programs.
– Drawing on a wide range of literature on innovation (not just 1 or 2 sources), develop a framework that you could use to assess an organisation in terms of innovation. Describe your framework and justify the critical elements (with reference to the literature).
– The next step is to apply this framework to a particular organisation of your own choice. Where are the gaps? What is being done well, what areas need to be improved? Note: This organisation may be your own workplace, or an organisation you would like to work for.
– Finally, develop a plan to address areas of weakness. You may choose to focus on a few key areas and discuss them in detail.


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  • Title: Who are the major competitors? What are their strengths and weaknesses? What are their sizes and tends in market share?
  • Price: £ 140
  • Post Date: 2021-05-28T05:43:22+00:00
  • Category: Research Paper Queries
  • No Plagiarism Guarantee
  • 100% Custom Written

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Who are the major competitors? What are their strengths and weaknesses? What are their sizes and tends in market share? Who are the major competitors? What are their strengths and weaknesses? What are their sizes and tends in market share?
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