Nike Capstone

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Q1

What are your selected organization`s short and long term goals? Are they published for both internal and external constituent`s viewing?

Short Term Goals of Nike Company

Nike`s vision is to continue controlling the industry. They are determined to continue producing top quality products that they have always provided in the past. Most importantly, they will strive to always their customers` recurrent changing tastes and preferences. They have set both of their short term and long term goals. Some of their short term goals are as discussed below:

Direct Sales to Consumers to Enhance Growth and Sale

One of the short term goals for Nike Company is to increase their annual growth rate by approximately 9% in comparison to their 2013 revenue which was $25.3 billion. They plan to do this by adopting a strategy known as Direct to Consumers (DTC). The DTC strategy entails selling directly to customers through their various stores throughout the world as well as online sales via their website of www.nike.com. In addition to that, the Company is