Theoretical underpinning for analysis, identification of key issues, justification and evaluation of the choice of analytical mode

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Theoretical underpinning for analysis, identification of key issues, justification and evaluation of the choice of analytical model

Subject：Strategic Management

Coursework: Case Study based on key reading – Adnams a living company. (Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regner, P. (2014). Exploring Strategy: Text and Cases (10 ed.) pages 606-611.

Question: It is often cited that Peter Drucker said “Culture eats strategy for breakfast”. Using the Adnams case, and connecting this to Drucker’s comment, undertake a strategic analysis of Adnams. You are also required to make recommendations for their future from your analysis. These should be well founded and should clearly relate to your analysis.

Suggested structure and approximate weighting of marks

Part 1: Theoretical underpinning for analysis, identification of key issues, justification and evaluation of the choice of analytical model/s (20%)

Part 2: Strategic analysis with application of the chosen model/s (60%)

Part 3: Recommendations and Conclusion (20%)

Word count: Up to 2,500 words (tables of content, lists of tables and figures, appendices, list of references, tables and diagrams are not included in the word count). Please take care on the presentation of your submission. Appendices should be used for essential information only and should be clearly referenced in the text. Total word count should be clearly indicated on the front sheet of the assignment. Penalties will apply for exceeding word count.

Essential: The work should demonstrate critical analysis and evaluation, APA6 referencing method should be used where appropriate. There should be an evidence of a wider reading, particularly for the first section, to demonstrate your understanding of the theoretical underpinnings of your analysis (not only textbooks and the company websites but also academic journals).

Notes:

 Your coursework must be word-processed. APA6 referencing method should be used where appropriate.

 You must include a front sheet to your assignment that contains your name, student number, course, Module code (BHS0027) and your word count.

 Attention is drawn to the rules on academic misconduct (including unattributed citations from textbooks etc), refer to your Student Handbook for the penalties for non-compliance.