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The worldwide pharmaceutical industry is highly profitable (see Table One and Table Two below). Using a five forces analysis asses

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The worldwide pharmaceutical industry is highly profitable (see Table One and Table Two below). Using a five forces analysis assess how this high level of profitability is achieved in the UK ethical (or prescription) pharmaceutical industry. Identify the

The Pharmaceutical Industry

Question One

The worldwide pharmaceutical industry is highly profitable (see Table One and Table Two below). Using a five forces analysis assess how this high level of profitability is achieved in the UK ethical (or prescription) pharmaceutical industry. Identify the influence of any key macro factors.

50

marks

Question Two

Consider the UK firm GlaxoSmithKline (GSK) and present a structured assessment of the resources and competences of the firm that contribute to achieving a leading position within the industry.

40 marks

Overall standard of presentation, including referencing, structure and data presentation.

marks

 

 

 

 

 

 

 

10

 

 

 

 

 

 

 

 

Table One: World’s largest pharmaceutical firms, 2013

 

 

Company

Total revenue ($bn) R&D spend ($bn)

Sales and marketing

spend($bn)

Profit ($bn) Profit margin (%)

 

 

 

 

 

Johnson & Johnson (US)

71.3

8.2

17.5

13.8

19

 

Novartis (Swiss)

58.8

9.9

14.6 9.2

16

 

 

Pfizer (US)

51.6

6.6

 

11.4

22.0

43

 

 

Hoffmann-La Roche (Swiss)

50.3

9.3

9.0

12.0

24

 

Sanofi (France)

44.4

6.3

9.1

8.5

11

 

 

Merck (US)

44.0

7.5

 

9.5

4.4

10

 

 

GSK (UK)

41.4

5.3

 

9.9

8.5

21

 

 

AstraZeneca (UK)

25.7

4.3

7.3

2.6

10

 

 

Eli Lilly (US)

23.1

5.5

 

5.7

4.7

20

 

 

AbbVie (US)

18.8

2.9

 

4.3

4.1

22


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  • Title: The worldwide pharmaceutical industry is highly profitable (see Table One and Table Two below). Using a five forces analysis assess how this high level of profitability is achieved in the UK ethical (or prescription) pharmaceutical industry. Identify the
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  • Post Date: 2018-11-09T06:52:19+00:00
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