The Pharmaceutical Industry

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The Pharmaceutical Industry

The Pharmaceutical Industry

Question One

The worldwide pharmaceutical industry is highly profitable (see Table One and Table Two below). Using a five forces analysis assess how this high level of profitability is achieved in the UK ethical (or prescription) pharmaceutical industry. Identify the influence of any key macro factors.

Question Two

Consider the UK firm GlaxoSmithKline (GSK) and present a structured assessment of the resources and competences of the firm that contribute to achieving a leading position within the industry.



Table One: World’s largest pharmaceutical firms, 2013
Company	Total revenue ($bn) R&D spend ($bn)					Sales and marketing
spend($bn)	Profit ($bn) Profit margin (%)
	Johnson & Johnson (US)		71.3		8.2	17.5	13.8	19
	Novartis (Swiss)	58.8		9.9	14.6 9.2		16
	Pfizer (US)	51.6	6.6		11.4	22.0	43
	Hoffmann-La Roche (Swiss)		50.3		9.3	9.0	12.0	24
	Sanofi (France)	44.4		6.3	9.1	8.5	11
	Merck (US)	44.0	7.5		9.5	4.4	10
	GSK (UK)	41.4	5.3		9.9	8.5	21
	AstraZeneca (UK)	25.7		4.3	7.3	2.6	10
	Eli Lilly (US)	23.1	5.5		5.7	4.7	20
	AbbVie (US)	18.8	2.9		4.3	4.1	22

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