Draft of Essay Structure Student: Professor: Course title: Date: The essay on consumer behavior focuses on the peculiar behavior of consumers. The discussion also looks at some of the factors that influence consumer behavior and how the constant change in consumer behavior affects businesses. Some of the main issues articulated in the essay include the different patterns of behavior change among consumers. It is necessary that business owners understand the different patterns of behavior among their customers in order to adjust accordingly. The essay also talks directly to business people to help eliminate the