THE EFFECT OF MARKETING COMMUNICATION TO BRAND LOYALTY IN CADBURY COMPANY Name: Course: Professor Name: (January 26, 2012) Table of Contents  TOC o "1-3" h z u  HYPERLINK l "_Toc318785910"
Executive Summary  PAGEREF _Toc318785910 h
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Problem Statement  PAGEREF _Toc318785911 h
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Research Question  PAGEREF _Toc318785912 h
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Literature Review  PAGEREF _Toc318785913 h
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Research Design  PAGEREF _Toc318785914 h
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Data analysis and Presentation  PAGEREF _Toc318785915 h
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Nature and Forms of Results  PAGEREF _Toc318785916 h
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Budget  PAGEREF _Toc318785917 h
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Tentative Schedule  PAGEREF _Toc318785918 h
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References  PAGEREF _Toc318785919 h
9  The Effect of marketing communication to brand loyalty in Cadbury Company Executive Summary As a result of the fall in the sales of Cadbury Company, there is the need for the company to carry out research to determine whether our loyal customers have left us for other different companies. The company has defined the following principle marketing q...