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In this paper, you are asked to do a SWOT Analysis of a current ICT service in an organization. You are allowed to substitute another known organisation with the default organization.
Task A (10 marks):You are required in your new role as an Enterprise Architect (EA) to do a SWOT Analysis of a current ICT service in an organization. The default organization is Charles Sturt University, but you can substitute another known entity such as your current workplace.
SWOT is an acronym for questioning the Strength, Weakness, Opportunity, Threatand helps with the analysis needed to identify the internal (S, W) and external (O, T) positives and negatives as indicated in Fig.1. Such a process can be informative and help the Enterprise Architect (you) to identify the issues and problems, set goals develop an action plan and help strategic IT Infrastructure planning and decision-making.
Figure 1. SWOT analysis diagram
Organisation: Date: DD/MM/YYYY
Description of current/new ICT service:
Summary and Recommendations:
[Summarise your SWOT results to review goals and objectives]
Short Term (Now)
What action would you take now? [For example comparison with competitors; alignment with the business model or strategic plan goals and objectives].
Mid Term (next 12 months)
How can you take advantage of strengths and use them to develop new opportunities such as new service delivery relationships with ICT vendors and products?
Long Term (next 3 to 5 years)
How would you map out an action plan for the longer term?
Task B (17 Marks):
Write a paper, 4 pages (2-column format) in length, on a topic covered in our textbook. For this assignment, you need to plan, research, and, use your initiative to express the knowledge you learnt in this subject as well as your own independent thinking and reasoning.
Your attention in this paper can be focused on any of the following topics covered in our text:
Choose a topic which you are interested in and/or which is related to your work. You should do this as early as possible. Once you have chosen a topic, read our text carefully followed by detailed research. Once this is done, you should set up a structure/a series of subtopics and decide what to write under each section (subtopic).
Here is a suggested structure (you don’t have to follow it, but your own structure must be logical):
Abstract: a condensed summary. If someone reads your abstract only, he/she should understand your main points. You may want to write this section last;
Index terms: list the key words used in your paper;
Introduction: introduce the topic you are going to write about. This section must be related to the topics you learnt during the Session. However, you should branch out by carrying out your own research to enhance this section;
Subtopics and supporting argument: write a series of body paragraphs with sub-points;
Conclusion: Many students get confused between the conclusion and the abstract. In the conclusion, you can reflect on how your topic relates to larger issues; evaluate the concepts you have presented; issue a call for action on the part of your audience; ask questions generated by your findings; make predictions, recommend a solution or give a personal statement about the topic.
With your structure in order, you have a skeleton for your paper: you can now begin by writing out your analyses of the passages you have chosen. As you write and revise, you may have the need to add to your analyses or to re-order your chosen arguments. Using a structure as the skeleton for a paper in this way can carry you more than halfway to a completed draft.
Types of papers
Academic papers can be broadly categorized into 2 types:
Format and mechanics
Your lecturer will provide you with a format template during the Session, you must strictly follow the format provided in the following link, such as space, font, margin etc…
Task C (5 marks):
It should be noted: Turnitin can help you avoid plagiarism, but the Turnitin score, or matching percentage at the top of the report, is not particularly helpful in doing that.The percentage score only indicates matches between your text and other sources. There are many different reasons why your text might match with other sources; for example, students in the same class all working on the same assignment are using the same sources, or it could be a pure coincidence that a student has used the same string of words that appear in another random website. Therefore, we cannot assume that the matches indicated by the Turnitin score involve plagiarism or deliberate cheating.
You may ask, “What Turnitin score is an acceptable cut-off mark so that I can be sure that I have not plagiarised?” However, due to the large number of variables in the way writers handle sources, no cut-off score can be reliable; in fact, a cut-off score can mislead people into thinking that they have avoided plagiarism, whereas they might have still plagiarised inadvertently. For example, a score of 14% could involve no plagiarism, but a score of 9% does.
Instead of focusing on avoiding plagiarism or the appearance of avoiding plagiarism, let’s consider Turnitin as a tool for improving your skills in handling sources as you construct arguments in your essays.
Turnitin is more than a ‘gotcha’ device – it is an effective learning tool:
Because the sophisticated use of sources involves a complex set of research, critical thinking, and writing skills, you should expect to take several years to master them. Turnitin can be a helpful tool in this developmental process. You should use your originality reports as feedback on a first draft so that you can improve your use of sources before submitting the final draft for marking.
Interpreting the Turnitin Originality Report:
After you submit your draft to Turnitin for self-checking, you should look carefully at the originality report so that you can improve on your use of sources. Your essay will be on the left side of the screen, and the matching colour-coded sources will be listed on the right. Then you can make the necessary changes to your essay before you submit the final draft for marking.
You need to register with Turnitin to create a Student Account under the CSU Turnitin Licence a
Further information on how to use Turnitin can be found through the following link:
Task A is aligned with objectives 1 and 4 and measures your ability to read and acquire the knowledge and understanding of the main ICT Infrastructure management and technical issues that are concerned with the overall Enterprise Architect practices that are crucial for business success.
Assessment Task B is aligned with objectives 2, 3, 5 and 6 and measures your ability to undertake, investigate, analyse and evaluate the impact of new and current ICT services.
Assignment Task C is designed for you to learn the functions of the Turnitin software.
Task A SWOT Analysis of a current ICT service
HD => 85%
Description of the current ICT service under investigation
Provides a thorough and detailed description and understanding of a current ICT service in the workplace, worthy of analysis.
0.85 to 1.00%
Provides a comprehensive description and understanding of a current ICT service in the workplace, worthy of analysis.
0.75 to 0.84%
Provides a good description and basic understanding of a current ICT service in the workplace, chosen for analysis.
0.65 to 0.74%
Provides only a brief description or unclear understanding of a current ICT service in the workplace, as chosen for analysis.
0.50 to 0.64%
Identifications of Strengths, Weaknesses, Opportunities and Threat (maximum of 5 each)
SWOT table items identified demonstrate a thorough and insightful understanding of the key concepts, principles and theories of SWOT analysis. 4.25 to 5.00%
SWOT table items identified demonstrate considerable understanding of the key concepts, principles and theories of SWOT analysis. 3.75 to 4.24%
SWOT table items identified demonstrate good understanding of the key concepts, principles and theories of SWOT analysis.3.25 to 3.74%
SWOT table items identified demonstrate limited understanding of the key concepts, principles and theories of SWOT analysis. 2.50 to 3.24%
Summary of SWOT results, Critical Thinking & Recommendations
Summary and Recommendations demonstrates a high degree of critical thinking and ability to use specific strategies to gather information and generate recommendations for the ICT service under SWOT analysis.
1.70 to 2.00%
Summary and Recommendations demonstrates considerable critical thinking ability to use specific strategies to gather information and generate recommendations for the ICT service under SWOT analysis.
1.50 to 1.69%
Summary and Recommendations demonstrates some critical thinking ability to use specific strategies to gather information and generate recommendations for the ICT service under SWOT analysis.
Summary and Recommendations demonstrates limited critical thinking ability to use specific strategies to gather information and generate recommendations for the ICT service under SWOT analysis.
1.00 to 1.29%
Stated review of goals and objectives in short, mid and long term plans
Review of goals and objectives demonstrates a high degree of ability as an EA to use an organizational pattern of results to structure ideas for planning and development.
Review of goals and objectives demonstrates considerable ability as an EA to use an organizational pattern to structure ideas for planning and development.
Review of goals and objectives demonstrates some ability as an EA to use an organizational pattern to structure ideas for planning and development.
Review of goals and objectives demonstrates limited ability as an EA to use an organizational pattern to structure ideas for planning and development.
DI (75% - 84%)
CR (65% - 74%)
PS (50% - 64%)
Ability to undertake, investigate, analyse and evaluate the impact of new and current ICT services.
Well-chosen, specific, interesting topic; compelling choice of evidence; lucid and original use of the evidence to prove claims; clear line of thought which develops over the course of the paper; correct citation mechanics; clear writing; few or no spelling, punctuation, and grammar errors.
Coherent but less surprising topic; good use of evidence to support points; clear line of thought exists but shows only a moderate development over the course of the paper.
Some summary where interpretation or argument is needed; some issues at the conceptual or interpretive level; some problems with citation mechanics, spelling, or grammar.
Over-general topic; evidence is present but it is not interpreted to support claims; evidence is relevant to the topic but the line of thought remains unclear or static; excessive reliance on summary or paraphrase.
Completed but unsatisfactory in several major areas. Major omissions in the explanation and Unsubstantiated/ invalid conclusions. Major mechanical problems of spelling or grammar.
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