[Solved] SMUnit VI Case Study: Evaluating McDonalds Strategy

CONTENT:

EVALUATING MCDONALD’S STRATEGYName:Name of institution: McDonald is a fast food franchise based in the United States and has various food outlets in other countries like India, United Kingdom, China, Japan, Canada and Australia. McDonald has been termed as the ‘World`s Local Restaurant’ because of its affordable take-out and sit down meals. The economic recession in the US in 2010 greatly affected businesses especially fast food restaurants whereby most small restaurants had to temporarily close their businesses. However, McDonalds remained afloat amidst tough economic times in the American market because of specific strategies which will be discussed. McDonald has grown over the years despite economic meltdowns in America, Europe and Asia because of its diverse communication and marketing strategies which has built the company`s brand image for over 20years.