SELECT A SUCCESSFUL E-BUSINESS THAT HAS BEEN STARTED IN THE LAST 5 YEARS

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SELECT A SUCCESSFUL E-BUSINESS THAT HAS BEEN STARTED IN THE LAST 5 YEARS

Task

Select a successful e-business that has been started in the last 5 years (e.g. e-store online booking service, gaming, e-learning etc.) and describe in about 500 words in your journal entry on Interact2, the role of service delivery technologies and tools in their everyday business operations.

Identify and discuss the service delivery technologies used and substantiate your claim above (importance/impact role of these service delivery technologies in a business), with references to similar cases available in journals which explains the value of this information to the organisation. Include information of any business project (small/large) and any IT outsourcing activity.

This task must be completed by the date due – when the marker will access the published site.

Rationale

This task meets Learning Outcomes 1 & 2:

Students will:

be able to describe the role of information and communication technologies in organisational activities;

be able to explain the value of information to an organisation.

Marking Criteria:

Criteria	HD	DI	CR	PS	FL
Be able to create a journal entry correctly in Interact2 (1 mark)	Entered journal entry correctly in Interact2	Entered journal entry correctly in Interact2, minor formatting &/or spelling mistake made	Entered journal entry correctly in Interact2, formatting &/or spelling mistakes made	Partially completed journal entry in Interact2	Did not create journal entry as specified
Possible Marks	1.0	0.75	0.6	0.5	0
Be able to identify the role of communication in the selected business (3 marks)	Described the business briefly and accurately identify the role of communication technology/ies in the business	Given the name of the business and identified roles of communication technology/ies in the business	Given the name of the business and identified a role of communication technology/ies in the business	Only particially identified role of communication in the business	Unable to identify or provide the role of communication
Possible Marks	3.0	2.5	2.0	1.5	0
Be able to provide three references which explain the value of this information to an organisation (3 marks)	Provision of three journals which explain the value of this information to the chosen organisation cited correctly	Provision of three journals that partially explain value of this information to the chosen organisation cited correctly	Provision of 3 not fully relevant publications which may explain value of information to the chosen organisation	Provision of 3 websites which may explain value of information to the chosen organisation	Did not provide 3 articles/resources; did not reference or quote correctly
Possible Marks	3.0	2.5	2.0	1.5	0
Be able to use, cite and reference using APA 6th edition format (3 marks)	Appropriately referenced and quotes used correctly. Correctly formatted Reference List	Appropriately referenced and quotes used correctly. Minor Errors found in Reference List	Not referenced accurately or quoted in APA sixth edition format. Minor errors in Reference List	Multiple errors in citations and Reference List	APA not used in citation and/or Reference List.
Possible Marks	3.0	2.5	2.0	1.5	0

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