Research the history of RIM, specifically with an eye toward product development. Answering to the following questions: What were some of the challenges that RIM faced to protect its intellectual property, and how did RIM handle those challenges? What were some of the industry factors that influenced RIM? Apply as many TCOs as you can to the RIM. Given a company situation be able to determine whether and how to protect its technological innovations. Focus on the key concepts: Key Concepts: Increase students understanding of why a dominant design emerges and why it is not always the most technological superior design that becomes dominant. Determine the primary sources of increasing returns and network externalities. Analyze a multidimensional model for assessing the value of a technology to buyers in order to determine the potential demand. Evaluate if "winner-take-all" markets are good for consumers. Develop an understanding of the mechanisms a firm has available to protect an innovative technology, the means by which the mechanisms can be put into effect and their limitations. Include the following book as one of the two reference: Strategic Management of Technological Innovation 3rd Edition by Melissa A. Schilling © 2010 McGraw-Hill Irwin Dedline is 22 Jan 12 @ 10 a.m.