We're Open
+44 7340 9595 39
+44 20 3239 6980

Reflect critically on the meaning and the importance of marketing in relation to the creation of value for stakeholders

  100% Pass and No Plagiarism Guaranteed

Reflect critically on the meaning and the importance of marketing in relation to the creation of value for stakeholders

Coursework - 35% of the total mark Deadline: Monday, 07 November 2016

Coursework Question:

Reflect critically on the meaning and the importance of marketing in relation to the creation of value for stakeholders. Please illustrate your arguments using applicable examples from different companies.

The coursework is an essay of 2,500 words (plus or minus 10%) on the above mentioned marketing topic. 

Directions for Coursework Assessment:

Written essay: This is an individual assignment. 

Your work should be 2,500 words long (plus or minus 10%) excluding title page, tables, references and appendences (1.5-spaced, Times New Roman, font size 12, margins: top/bottom/left/right 2.5cm).Please note that an executive summary is NOT required.

Very good marks are only awarded to essays making use of a broader literature, especially journal articles and recognised sources of marketing knowledge.

 

Paraphrasing is the best way to ensure your thinking and reflection are presented: Referencing is then needed to support the arguments made in your writing.

It is recommended that students use the referencing system discussed in the Undergraduate Handbook.  HARVARD REFERENCING

How to be completed:

Possible areas of interest: Definitions of Marketing (and their evolution); Stakeholders;

Stakeholder Theory; Marketing Exchanges; Value; Relationship Marketing; Value Chain 3. Other areas for consideration: Strategic Orientations in Marketing; Business Environment;

Marketing Tasks 4. Interesting reference (available from Moodle): Doyle, P. (2008) Value-Based Marketing:

Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition, Chichester:

John Wiley & Sons, Ltd. Chapter 3. 5. Suggestions on how to develop the essay: a. Focus on the concept of value creation and highlight how this may work for different

stakeholders depending on their individual goals (or objectives), using examples from different companies and situations;

b. Research and critique relationships between (a minimum of two) organisations and their stakeholders in the context of how these create value for all or only some of the parties involved; or c. Examine two companies and some of their stakeholders’ relationships while putting emphasis upon how and what kind of value is generated for each stakeholder (comparing and contrasting the “styles” of the chosen organisations).


100% Plagiarism Free & Custom Written,
Tailored to your instructions


International House, 12 Constance Street, London, United Kingdom,
E16 2DQ

UK Registered Company # 11483120


100% Pass Guarantee

STILL NOT CONVINCED?

View our samples written by our professional writers to let you comprehend how your work is going to look like. We have categorised this into 3 categories with a few different subject domains

View Our Samples

We offer a £ 2999

If your assignment is plagiarised, we will give you £ 2999 in compensation

Recent Updates

Details

  • Title: Reflect critically on the meaning and the importance of marketing in relation to the creation of value for stakeholders
  • Price: £ 79
  • Post Date: 2018-11-08T12:49:09+00:00
  • Category: Assignment
  • No Plagiarism Guarantee
  • 100% Custom Written

Customer Reviews

Reflect critically on the meaning and the importance of marketing in relation to the creation of value for stakeholders Reflect critically on the meaning and the importance of marketing in relation to the creation of value for stakeholders
Reviews: 5

A masterpiece of assignment by , written on 2020-03-12

I had wasted so much money for poor quality work on other sites that I became despair to find a reliable one. I landed on Insta Research and finally, I am fully satisfied after ages from their quality of the work and instant response. Also, the rates are handy. Great going guys!
Reviews: 5

A masterpiece of assignment by , written on 2020-03-12

I have been taking help from Insta Research since 2015 and believe me, this place is incredible in giving the best help in assignments and essays. I also ask them to run plagiarism in my essays that I have written, and they always gave me accurate results. I am literally blessed to have a strong bonding with this site so that in any need of urgency, I contact them and find them always beside me. Thank you!