Q. Drawing on the Resource Based View literature, evaluate whether and how Wal-Mart generates sustainable competitive advantage.

Module Code:

UMSD7T-15-3; UMSD7U-15-3; UMSDDJ-15-3

Module Title:

Strategic Management (BIM) (AEF) (MET)

Submission Deadline:

Assessment Component

Component B

Assessment Weighting:

40% per cent of total module mark

Assessment Instructions

This essay is to be based on the application of ideas from the Resource Based View literature (introduced in Study Units 3 and 4) to the organisation in the case study that you can access through the Assignment Tab on Blackboard - which takes you to thecasecentre.org. The case study is ‘Wal-Mart Stores in 2003’ and the organisation is Wal-Mart. You MUST utilise the case that we have made available from the link on Blackboard. Please follow the instructions on Blackboard for how to access the case – you will not be charged as UWE has pre-paid this case for you.

Q. Drawing on the Resource Based View literature, evaluate whether and how Wal-Mart generates sustainable competitive advantage.

You need to explore the Resource Based View (RBV) literature discussing theoretical concepts within the area and look at how Wal-Mart’s strategy can be understood by drawing on these ideas.

This assessment task requires you to both discuss the appropriate theoretical area and, drawing on evidence from the case study provided, to apply these theoretical ideas to this ‘real world’ example.  The key to doing well is to demonstrate that you can discuss the theoretical ideas and apply these in an analysis of an organisation, as you have been doing in the seminars. You are of course permitted to draw on other areas of the strategy literature, provided that they support an argument based on the RBV.

Please note that your assignment MUST be written around the evidence in the case study provided. There is no need to do any additional research on Wal-Mart, and we are not interested in what

Wal-Mart is doing now. All evidence drawn from the case study must be appropriately referenced, as should all of the academic ideas that you draw on. We regard the case study as `common knowledge` for this assignment so you are only required to reference evidence drawn from the case study by page number and use the prefix `W` to indicate it is the Wal-Mart case. For example if you cite evidence from page 10, you will reference it as (W10). You do not need to put the case study details in your references list as, again, it is assumed to be common knowledge for this assignment. You must however fully reference all other sources.

Assignment Learning Objective: To demonstrate your ability to apply concepts from the module to an organisation or firm, to undertake a theoretically informed analysis and to draw conclusions that link the topic of study to the objective of sustaining competitive advantage. For this essay you will be required to independently investigate the academic literature on the topic and apply your knowledge of this literature to the organisation.

Marking Criteria

A detailed breakdown of the marking criteria used by staff to assess this applied essay is provided at the end of this document (page 5). When writing your assignment it is useful to keep in mind these assessment criteria and the weightings allocated to each as well as the overview of standards provided on pages 2-3 of the module handbook. These will help to guide your efforts in writing the essay.

Format

The purpose of an essay as an assignment task is to demonstrate your understanding of the topic and your ability to sustain an argument. Essays are a form of academic writing that require you to follow the general structure of introduction, body paragraphs and conclusion. An essay is written in whole sentences and paragraphs. If you do not use an essay format you will lose marks. Essays do not necessarily need headings, though these are often useful for guiding the reader. Appendices are not permitted; any essential figures and tables should be included in the body of the assignment.

Document submission formats for on-line marking

Please follow these guidelines in preparing your documents:

•     Do NOT use a cover sheet; instead just put your title at the top of the first page and begin your essay immediately beneath this.

•     You MUST include your student ID number at the top of every page (put it in a header).

•     Page numbers MUST be included at the bottom of every page.

•     You should use Calibri or Times New Roman 12-point typeface with single line spacing. Please leave a full line between each paragraph for easier on-line reading.

•     The document you submit must be in Word (.doc or .docx) format and should be uploaded as one file. Please do not spread your assignment over multiple files – for example, do not put your references in a separate file. We will only open and mark one file per student.

•     Your marks will be affected if your tutor cannot open or properly view your submission (for example, if you did not follow instructions on acceptable file formats).

•     To minimize file size, please do NOT include pictures or photographs. Your own diagrams are OK! 

•     All tables and diagrams must be included in the text - DO NOT use appendices as tutors will not scroll back and forth through your work to find material in an appendix.

•     Please number and give titles to all tables and diagrams for ease of reference in your text.

•     Please check your citations and references (we do!). 

Word Limit

To complete this assignment you must produce a 1500 (+/- 10%) word academic essay (the word count excludes the reference list and in-text citations).

Referencing:

Please ensure you adhere to the principles of good academic practice and ensure you use the UWE Harvard system to reference your work. Failure to properly reference your work to original source material can be grounds for the assessment offence of plagiarism and may result in failure of the assessment or have more serious implications.

Please refer to the UWE ‘Library Guidelines on Citations and References’:

References (citations) within the body of a report should be linked to your reference list using the Harvard system of referral.  This requires the author’s surname and the year of publication to be inserted at every point in the text where reference is made to a particular document.

Harvard Referencing

There are often differences in how this system is implemented as there is no definitive guidance on how Harvard should be applied.  However, UWE Library Services have undertaken an extensive review and provide UWE-approved guidance on what is expected by all UWE Faculties that use the Harvard style.  For details of how to reference according to the UWE-approved Harvard referencing style, please visit the Referencing section of UWE Library Services’ iSkillZone. You will find advice on how to list references within the body of the text, as well as how to present the reference list.

NOTE: If you submit a poorly referenced essay you will lose marks.  If you submit an unreferenced or plagiarised essay you will fail the assignment.  Cases of plagiarism will be referred via the formal assessment offences process. Plagiarism, collusion and non-compliance with assessment regulations are offences under University regulations and where suspected, will be investigated under official procedures.  Penalties vary depending on the severity of the offence but can include expulsion from the University.

Instructions for submission

You must submit your assignment before the stated deadline by electronic submission through Blackboard. Notification that the electronic submission portal is open for your assignment is displayed (usually two weeks before the submission date) in the Coursework tab in myUWE, the Coursework tab in Blackboard and via an announcement in the Blackboard course.

Please ensure you allow sufficient time to upload your script, noting that the system becomes busier and slower as the deadline approaches. Only your final upload will be counted. Ensure all your information is submitted at one attempt to avoid ‘overwriting’ your intended submission. Always check and retain your receipts.

Late submission in the 24 hours following the deadline will be accepted but the assignment mark will usually be capped at 40%. Submissions after 24 hours will not be accepted. For full guidance on online submission through Blackboard, see:

http://info.uwe.ac.uk/online/Blackboard/students/guides/assignments/default.asp

Submissions of coursework by any other method (including a paper copy, on disc, by email or by fax) are NOT permissible for this module unless specifically agreed in advance of the submission date.

Before submitting your work, please ensure the following:

• That you have proof read you work thoroughly to ensure your work is presented appropriately
• That you have addressed all the required elements of the assessment
• That you have referenced in accordance with the guidance provided
• That you have addressed each of the marking criteria
• That the submission is in the correct format

Module Code:

UMSD7T-15-3; UMSD7U-15-3; UMSDDJ-15-3

Module Title:

Strategic Management (BIM) (AEF) (MET)

Submission Deadline:

Assessment Component

Component B

Assessment Weighting:

40% per cent of total module mark

Assessment Instructions

This essay is to be based on the application of ideas from the Resource Based View literature (introduced in Study Units 3 and 4) to the organisation in the case study that you can access through the Assignment Tab on Blackboard - which takes you to thecasecentre.org. The case study is ‘Wal-Mart Stores in 2003’ and the organisation is Wal-Mart. You MUST utilise the case that we have made available from the link on Blackboard. Please follow the instructions on Blackboard for how to access the case – you will not be charged as UWE has pre-paid this case for you.

Q. Drawing on the Resource Based View literature, evaluate whether and how Wal-Mart generates sustainable competitive advantage.

You need to explore the Resource Based View (RBV) literature discussing theoretical concepts within the area and look at how Wal-Mart’s strategy can be understood by drawing on these ideas.

This assessment task requires you to both discuss the appropriate theoretical area and, drawing on evidence from the case study provided, to apply these theoretical ideas to this ‘real world’ example.  The key to doing well is to demonstrate that you can discuss the theoretical ideas and apply these in an analysis of an organisation, as you have been doing in the seminars. You are of course permitted to draw on other areas of the strategy literature, provided that they support an argument based on the RBV.

Please note that your assignment MUST be written around the evidence in the case study provided. There is no need to do any additional research on Wal-Mart, and we are not interested in what

Wal-Mart is doing now. All evidence drawn from the case study must be appropriately referenced, as should all of the academic ideas that you draw on. We regard the case study as `common knowledge` for this assignment so you are only required to reference evidence drawn from the case study by page number and use the prefix `W` to indicate it is the Wal-Mart case. For example if you cite evidence from page 10, you will reference it as (W10). You do not need to put the case study details in your references list as, again, it is assumed to be common knowledge for this assignment. You must however fully reference all other sources.

Assignment Learning Objective: To demonstrate your ability to apply concepts from the module to an organisation or firm, to undertake a theoretically informed analysis and to draw conclusions that link the topic of study to the objective of sustaining competitive advantage. For this essay you will be required to independently investigate the academic literature on the topic and apply your knowledge of this literature to the organisation.

Marking Criteria

A detailed breakdown of the marking criteria used by staff to assess this applied essay is provided at the end of this document (page 5). When writing your assignment it is useful to keep in mind these assessment criteria and the weightings allocated to each as well as the overview of standards provided on pages 2-3 of the module handbook. These will help to guide your efforts in writing the essay.

Format

The purpose of an essay as an assignment task is to demonstrate your understanding of the topic and your ability to sustain an argument. Essays are a form of academic writing that require you to follow the general structure of introduction, body paragraphs and conclusion. An essay is written in whole sentences and paragraphs. If you do not use an essay format you will lose marks. Essays do not necessarily need headings, though these are often useful for guiding the reader. Appendices are not permitted; any essential figures and tables should be included in the body of the assignment.

Document submission formats for on-line marking

Please follow these guidelines in preparing your documents:

•     Do NOT use a cover sheet; instead just put your title at the top of the first page and begin your essay immediately beneath this.

•     You MUST include your student ID number at the top of every page (put it in a header).

•     Page numbers MUST be included at the bottom of every page.

•     You should use Calibri or Times New Roman 12-point typeface with single line spacing. Please leave a full line between each paragraph for easier on-line reading.

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