[Solved] PROVIDE CRITIQUE INTO THE MANAGEMENT DECISIONS SUBSTANTIATING

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[Solved] PROVIDE CRITIQUE INTO THE MANAGEMENT DECISIONS SUBSTANTIATING

In this paper, you are asked to provide critique into the management decisions substantiating

Task

Journal Entry. The Journal function in Interact2 must be used. External journal sites are not permitted.

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Write a business report based on the following:

A group of ten hotel chains have decided to merge their business to combat market pressure for low priced hotel accommodation. The new chain called StayTogether has over a thousand hotels from all categories (backpacker, bed & breakfast homes to luxurious suites) around the world. It combats the sale of hotel rooms via popular web sites such as booking.com, hotels.com and so on which reduces

their profits and waters down their corporate image. Bookings will be from a single web site only (with a complementary mobile app) and prices are fixed through the year with peak pricing during popular periods.

Senior management has finalised on the following decisions:

1. A customer loyalty scheme called StayTogether Loyalty will reward customers with airport transfers, car parking on site and free nights.
2. If a kitchen and standard restaurant is on site, buffet breakfast and dinner is included in the hotel room price. This is to add to the dollar value earned per guest. Exclusive restaurants on site will chargeextra.
3. If travellers arrive by selected airlines, rebates are given. Customers can choose credit for free nights or meals.
4. A corporate social responsibility programme to allow customers to nominate the charity where they want the chain to donate to. 1% of their total (billable) expenses will go to this charity.

Write a business report outlining the above case, stating assumptions you make at the beginning of your report. Provide critique into the management decisions substantiating with reference to literature.

In your report, make the difference between Information Systems (IS) and Information Technology (IT) issues and how it will affect customer choice, continued patronage, brand loyalty, etc. Suggest how to attract new customers (from competitors) and any other new business opportunities that may arise with such a set up (eg. technological services on site, personalised automated tour guide, etc.).

Marking criteria

Business report format

Readers of business reports expect certain information to be in certain places. They do not expect to search for what they want and the harder you make it for them the more likely they are to toss your report to one side and ignore it. So what should you do?

1. Follow the generally accepted format for a business report: Title, Executive Summary, Introduction,

Main Body, Conclusion and Reference List.

2. Organise your information within each section in a logical fashion with the reader in mind, usually putting things in order of priority - most important first.

Executive Summary. Give a clear and very concise account of the main points, main conclusion (and recommendation). Keep it very short (see word limit). Some people, especially senior managers, may not read anything else so write as if it were a stand-alone document. It isn`t but for some people it might as well be. Keep it brief and free from jargon so that anyone can understand it and get the main

points. Write it last, but do not copy and paste from the report itself; that rarely works well.

Introduction. This is the first part of the report proper. Use it to paint the background to `the problem` and to show the reader why the report is important to them. Then explain how the details that follow are arranged. Write it in plain English.

Main Body. This is the heart of your report, the facts. It will probably have several sections or sub-sections each with its own subtitle. It is unique to your report and will describe what you discovered about `the problem`. These sections are most likely to be read by experts so you can use some appropriate jargon but explain it as you introduce it. Arrange the information logically, normally

putting things in order of priority -- most important first. In fact, follow that advice in every section of your report. Do not write in dot points or numbered points as this will appear disjointed and look like notes taken in a meeting.

Conclusion. Present the logical conclusions of your investigation of `the problem`. Bring it all together and maybe offer options for the way forward. Many people will read this section.

Recommendations. What do you suggest should be done? Don`t be shy; you did the work so state your recommendations in order of priority.