Produce a graphic of a customer journey for the hotel.

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Produce a graphic of a customer journey for the hotel.

 Social Media and Creative Marketing

Task 1

Produce a graphic of a customer journey for the hotel. This should be presented on a single A4 page

and incorporated within the report which should be formal.

Task 2

Within the body of the report explain what tools will be used at each stage of the customer journey

in order to improve their online experience.

Task 3

You will create 3 pieces of digital marketing content to support customers on their online journey and

identify at what stage in the journey this content will be employed. Content must be created digitally

and supported by an explanation of insight tools that will be used to measure campaign outcomes.