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PERSUASIVE STRATEGIES IN MARKETING

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PERSUASIVE STRATEGIES IN MARKETING

PERSUASIVE STRATEGIES IN MARKETING

This module investigates the theory behind techniques adopted by professionals in marketing, sales, public policy as well as general business negotiation environments in order to change stakeholder behaviour and attitudes, influence outcomes, and gain compliance. Students will explore, compare and integrate a variety of theories of persuasion grounded in research from the fields of psychology and marketing.


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  • Title: PERSUASIVE STRATEGIES IN MARKETING
  • Price: £ 79
  • Post Date: 2018-11-10T11:53:04+00:00
  • Category: Assignment
  • No Plagiarism Guarantee
  • 100% Custom Written

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