Marketing and pr plan for Marriott hotel Name Course Instructor Date Marketing and PR plan for a hotel PURPOSE OF REPORT Marriot International has been in existence for more than 80 years, and with continued expansion the hotel and lodging chain has gained recognition or good quality service deliver, integrity and innovation (Marriott, 2007). Marriott has a wide distribution network allowing the loyal customers to enjoy their services in different countries. In other words, there has been brand awareness through marketing and PR strategies, but there is concern that some customers feel that they are charged exorbitant prices for some services. For instance, there was uproar when the hotel decided that customers would increase their tips placed in special envelopes in order to pay for a fraction of the hotel maids pay (Ratti report, 2014). The Marketing and PR plan aims to improve the hotel’s online presence and brand awareness as this creates a platform where interested customers become loyal to the brand. BACKGROUND OF ORGANISATION: Marriott has relied on the company’s website Marriott. Com, to engage customers, and with the popularity of social media, there is a need to improve the website’s design (Marriott, 2007). Online marketing plays a critical role towards improving the hotel’s visibility, as the company’s website is popular among retail customers. The digital marketing segment is responsible for identifying and choosing the most op...