Description of the Assessment (Assessment Question)

Knowledge management can be seen as a systematic attempt to use information within an organisation to improve performance, competitive advantage and achieve innovation. Yet, for many organisations the real benefits of knowledge management such as, does knowledge management help organisations become more innovative? Or does it really deliver measurable bottom line benefits, still remain unclear?

Given the above context, discuss you need to critically examine and discuss “The different knowledge management and innovation that have been used in both Sony’s Walkman and Apple iPod Touch and how this knowledge helps in the innovation of such products, sale volumes, and market share”

ANSWER SHOULD MEET FOLLOWING;

1)      Knowledge: Evidence of reading in the area of Innovation and Knowledge Management

2)      Understanding: Use of Normative ligature to explain the conceptual aspects of Innovation and Knowledge Management

3)      Analysis: Syntheses of literature with practical examples to emphasise important issues and to explain how knowledge management can or has facilitated innovation in the industry; e.g the Japanese industries

4)      Evaluation: Use of the literature, practical examples and own opinions to draw conclusions and justify arguments offered to discuss the impact of knowledge management on innovation in the industry, e.g. the Japanese industries

Assignment format and layout

The coursework should be typed using 12 pt. Times New Roman Text with line spacing of 1.5. The word limit is 2000 words (excluding references) and should not be exceeded. You can be above or below by 10%. You should include at least 25 references

General Guidelines

You are expected to compare and contrast by using relevant materials from a range of sources including textbooks, journal articles, conference proceedings etc when formulating your essay to answer the above question. There is no single right answer, but your analysis and evaluation should be backed up with appropriate evidence where necessary.

1)      The report should not be a literature review, rather your arguments as a consultant who has checked and assessed the current marketing strategies and reinforced and supported it by academic literature (preferably journal articles)

2)      Use screenshots/ diagrams/figures to illustrate some of the suggestions/services discussed in the coursework

3)      Draw upon relevant theories and concepts and reinforce your argument and opinions

4)      References draw mainly upon *RECENT* sources of references as this is a very dynamic sector