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Subliminal Persuasion Name: Institution: Date: Subliminal Persuasion Is subliminal persuasion scientific or a myth? Since the end of the 19th century, scientists have been studying subliminal persuasion and perception. This is in efforts to help understand the phenomenon. Subliminal persuasion is the attempt to change an individual`s behavior by sending messages below their level of consciousness (Egermann, Kopiez, & Reuter, 2006). There have been discussions whether, this phenomenon is a myth or it is scientific. Here in is the discussion that examines the question from both sides. Subliminal persuasion is a scientific phenomenon. In the early 20th century, scientists carried out experiment in film theatres; they flashed images of buttered pop corn with...