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Name:Lecturer:Course:Date:ManagementThe industry in which I wish to work is Advertising and Public Relations (PR), that career path covers a wide range of functions from the inner spectrum that encompass the technical sphere of market research, to the very creative brand or product conception, the promotion aspect, media relations, direct marketing, reputation management, sponsorship, public affairs and matters related to corporate – social – responsibilities. Equally integral are the digital roles that embody design and production.I wish to outline the soft skills that I am endowed with that I believe would come in handy as far as this industry is concerned. I consider myself proficient in the necessary key skill areas namely being good with people, having the relevant communication skills, I have the ability to sympathize, I am quite creative, and possess the necessary sales skills. Being the energetic and self motivated person that I am, and with my excellent interpersonal skills and a proven track record of a persuasive touch, I consider myself well disposed to be in a good position to thrive in this career path.The competition in this industry is so intense; I wish to have the people who have the necessary competence and the skills but the main drawback from this is that, on a personal level, I get a bit impatient with people who are weaklings and mediocre, that may be my only undoing. Opportunities in this industry are many around the world- large advertising, marketing agencies for direct marketing and those that are for service agencies by design. In the UK, there were 368 Institute of Practitioners in Advertising (IPA) members agencies employing an estimated 28,843 people, on the other hand, the Chartered Institute of Public Practitioners (CIPR) estimates that 50,000 people are working directly in various PR roles. In addition, the Chartered Institute of Marketing (CIM) released a figure of the number of professionals in marketing to be 500,000 in the UK (Tyagi, & Kumar, 38). These figure on the capacity and magnanimity of the industry are constant the world over, an indication that I am likely to have a soft landing in the job market.I wish to position myself to ha...