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Williams-SonomaStudent:Professor:Course title:Date:Question 1 Williams-Sonoma uses diversification growth strategy and its retail segment consists of 4 retail concepts: Hold Everything, Pottery Barn Kids, Pottery Barn, and Williams-Sonoma. In addition, the direct-to-consumer segment sold through a total of 8 retail catalogs including Pottery Barn Kids, Pottery Barn, Williams-Sonoma, Hold Everything, Potter Barn Bed plus Bath, Williams-Sonoma Home, West Elm and PB Teen. It also sold through 4 e-commerce websites. If Williams-Sonoma continues with its present diversification growth strategy and objectives, in five years time it will certainly be one of the biggest firms in its industry; it would perhaps be the leading specialty retailer of merchandise for the home in the United States and Canada. The company has been expanding by launching new catalogs and product offering in 42 states across the U.S, as well as in Ontario, Canada. If it continues with this strategy over the following 5 years, it would achieve a considerable market share. Its profitability would also improve greatly. This is primarily because diversification growth will enable the company to reach a wider audience and sell to a large number of customers who would improve sales of the company and help.