Identify the underlying concepts and principles associated with financial and resource management within the construction and

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Identify the underlying concepts and principles associated with financial and resource management within the construction and built environment sector

Financial and Resource Management

Learning outcomes

Case study for Task 1

MAN4FRM Ltd is a medium sized private limited company engaged in all kinds of property investment, sale and construction located in your country. The main business is the construction and sale of accommodation, but they will also diversify into office, shop and industrial building as opportunities present themselves.

The company is quite traditional in its organisation and planning. In the past contracts have been acquired through contacts, word of mouth and completed to order. The recession, in the period 2008-2012, however caused a down turn in the fortunes of the company, and it is only now recovering. Several members of the board of directors, feel that they should have been able to forecast the down turn and, more importantly, do something about it, have suggested that the company recruit a marketing professional who will head a marketing department. The more traditional board members would like to pursue a ‘business as usual’ approach to business, as this strategy has worked for the company before.

Assume that you are an assistant to Marina Crumb, Company Secretary who has been asked to produce a PowerPoint (or similar) slide presentation to the Board of Directors on the ‘managerial advantages of employing a marketing professional and establishing a marketing department in MAN4FRM Ltd.’ The task has been further delegated to you!

Task 1

Produce a series of 10 slides (not including title slides) that Marina Crumb could use as the basis of a presentation to the Board of Directors of MAN4FRM. This should summarise the ‘managerial advantages of employing a marketing professional, and establishing a marketing department in MAN4FRM Ltd’. As part of the presentation advise (in outline only) the Board of the advantages of MAN4FRM Ltd using web based techniques in marketing.