GLOBAL STRATEGY

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GLOBAL STRATEGY

Assessments

Report: Assessment 1

GLOBAL STRATEGY

You are required to conduct a strategic analysis of an international company from the list provided

below.

It is important that you relate relevant theoretical frameworks to the empirical information (data) you

have gathered in order to analyse, and not merely describe the organisation’s strategy. You should

aim to evaluate the viability of the firm’s current strategy and make any recommendations for changes

to the strategy that you consider to be appropriate.

This analytical report should be maximum 3,500 words in length, should demonstrate your ability

to identify and employ relevant academic concepts, theories and models, and should be fully

referenced using the Harvard referencing system.