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BA/FdA Events Management
Proposed Marketing Plan for Event Concept
Nikki McGavin and Nic Pioli
W/C Hand Out Date
By 19:00 on 08/12/2017FT
Feedback Post Date
Assignment Word Count
Module Learning Outcomes covered in this assignment
1, 2, and 3
Submission Format (include ATS key for hard copy submission
How will the External Examiner access sample material?
Choose an item.
You are required to work individually to create a 2,000 word marketing plan for the one of the following events:
Birmingham Comedy Festival http://www.bhamcomfest.co.uk/index.htm
Childcare Expo Midlands http://www.childcareexpo.co.uk/midlands/
Birmingham Literature Festival https://www.birminghamliteraturefestival.org/
Big Family Festival http://www.bigfamilyfestival.co.uk/
Your plan should include:
a) A brief overview of the Event concept
b) Your SMART marketing objectives for the event
c) Your chosen target market (include details of supporting research/data).
d) The internal and external marketing factors of your event (SWOT and PESTEL)
e) Vision and mission statements for the event
f) The suggested elements of the Communication Mix that you will use to promote your event
g) A systematic application of The 7 P’s (the Marketing Mix) to the marketing of your event
h) Integrated Marketing Communication (IMC) theory
i) A forecasted marketing activity budget.
j) A Gantt chart (marketing activity calendar)
For guidance on this assignment, please access the assignment vodcast available through Canvas.
General Assignment Guidance
TEAMWORK AND ITS ASSESSMENT
Should this assignment require you to work as part of a team, you will receive an individual grade based upon your performance as well as personalised feedback. The module leader will explain how your individual grade and feedback will be determined.
Importance of Word Counts and Presentation Timings
Assignment word counts and presentation timings should always be observed. Ignoring a word count increases significantly the risk of your work losing marks because it lacked structure, flow, focus and clarity. Timings must be observed for assessed presentations for the same reasons.
Cut-off date for late work
UCB Referencing Guide
General Academic Guidance