You are required to work individually to create a 2,000 word marketing plan for the one of the following events: Birmingham Comedy Festival http://www.bhamcomfest.co.uk/index.htm Childcare Expo Midlands http://www.childcareexpo.co.uk/midlands/ Birmingham Literature Festival https://www.birminghamliteraturefestival.org/ Big Family Festival http://www.bigfamilyfestival.co.uk/

Assignment 1

Programme Title	BA/FdA Events Management
Module Title	Events Marketing
Module Code	344
Assignment Title	Proposed Marketing Plan for Event Concept
Level	5
Weighting	100%
Lecturers	Nikki McGavin and Nic Pioli
W/C Hand Out Date	19/09/2017
Due Date	By 19:00 on 08/12/2017FT
Feedback Post Date	26/01/2018
Assignment Format	Report
Assignment Word Count	2,000 words
Presentation Duration
Module Learning Outcomes covered in this assignment	1, 2, and 3
Submission Format (include ATS key for hard copy submission	e-Submission	Individual
How will the External Examiner access sample material?	Choose an item.

Assignment Task

You are required to work individually to create a 2,000 word marketing plan for the one of the following events:

Childcare Expo Midlands http://www.childcareexpo.co.uk/midlands/

Big Family Festival http://www.bigfamilyfestival.co.uk/

Your plan should include:

a) A brief overview of the Event concept

b) Your SMART marketing objectives for the event

c) Your chosen target market (include details of supporting research/data).

d) The internal and external marketing factors of your event (SWOT and PESTEL)

e) Vision and mission statements for the event

f) The suggested elements of the Communication Mix that you will use to promote your event

g) A systematic application of The 7 P’s (the Marketing Mix) to the marketing of your event

h) Integrated Marketing Communication (IMC) theory

i) A forecasted marketing activity budget.

j) A Gantt chart (marketing activity calendar)

Task Guidance

For guidance on this assignment, please access the assignment vodcast available through Canvas.

General Assignment Guidance

TEAMWORK AND ITS ASSESSMENT	Should this assignment require you to work as part of a team, you will receive an individual grade based upon your performance as well as personalised feedback. The module leader will explain how your individual grade and feedback will be determined.
Importance of Word Counts and Presentation Timings	Assignment word counts and presentation timings should always be observed. Ignoring a word count increases significantly the risk of your work losing marks because it lacked structure, flow, focus and clarity. Timings must be observed for assessed presentations for the same reasons.
E-submission	http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx
Cut-off date for late work	http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx
Grading criteria	http://www.ucb.ac.uk/handbook/academic-matters/assessments-fairness-and-marking.aspx
Plagiarism	http://www.ucb.ac.uk/handbook/academic-matters/plagiarism.aspx
Extenuating Circumstances	http://www.ucb.ac.uk/handbook/academic-matters/assessments-if-things-go-wrong.aspx
UCB Referencing Guide	https://portal.ucb.ac.uk/#/asc/study-skills/references
General Academic Guidance	https://portal.ucb.ac.uk/#/asc

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