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You are required to work individually to create a 2,000 word marketing plan for the one of the following events: Birmingham Comed

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  • Post Date 2018-11-05T11:48:18+00:00
  • Post Category Assignment Requirements

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Order Details

You are required to work individually to create a 2,000 word marketing plan for the one of the following events: Birmingham Comedy Festival http://www.bhamcomfest.co.uk/index.htm Childcare Expo Midlands http://www.childcareexpo.co.uk/midlands/ Birmingham Literature Festival https://www.birminghamliteraturefestival.org/ Big Family Festival http://www.bigfamilyfestival.co.uk/

Assignment 1

Programme Title

BA/FdA Events Management

Module Title

Events Marketing

Module Code

344

Assignment Title

Proposed Marketing Plan for Event Concept

Level

5

Weighting

100%

Lecturers

Nikki McGavin and Nic Pioli

W/C Hand Out Date

19/09/2017

Due Date

By 19:00 on 08/12/2017FT

 

Feedback Post Date

26/01/2018

Assignment Format

Report

Assignment Word Count

2,000 words

Presentation Duration

 

Module Learning Outcomes covered in this assignment

1, 2, and 3

Submission Format (include ATS key for hard copy submission

e-Submission

Individual

How will the External Examiner access sample material? 

Choose an item.

       

 

Assignment Task

You are required to work individually to create a 2,000 word marketing plan for the one of the following events:

Birmingham Comedy Festival http://www.bhamcomfest.co.uk/index.htm

Childcare Expo Midlands http://www.childcareexpo.co.uk/midlands/

Birmingham Literature Festival https://www.birminghamliteraturefestival.org/

Big Family Festival http://www.bigfamilyfestival.co.uk/

Your plan should include:

a)        A brief overview of the Event concept

b)        Your SMART marketing objectives for the event

c)         Your chosen target market (include details of supporting research/data).

d)        The internal and external marketing factors of your event (SWOT and PESTEL)

e)        Vision and mission statements for the event

f)         The suggested elements of the Communication Mix that you will use to promote your event

g)        A systematic application of The 7 P’s (the Marketing Mix) to the marketing of your event

h)        Integrated Marketing Communication (IMC) theory

i)           A forecasted marketing activity budget.   

j)         A Gantt chart (marketing activity calendar)

 

 

Task Guidance

 

For guidance on this assignment, please access the assignment vodcast available through Canvas.

 

General Assignment Guidance

TEAMWORK AND ITS ASSESSMENT

Should this assignment require you to work as part of a team, you will receive an individual grade based upon your performance as well as personalised feedback. The module leader will explain how your individual grade and feedback will be determined.

Importance of Word Counts and Presentation Timings

Assignment word counts and presentation timings should always be observed. Ignoring a word count increases significantly the risk of your work losing marks because it lacked structure, flow, focus and clarity. Timings must be observed for assessed presentations for the same reasons. 

E-submission

http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx

 

Cut-off date for late work

http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx

 

Grading criteria

http://www.ucb.ac.uk/handbook/academic-matters/assessments-fairness-and-marking.aspx

 

Plagiarism

http://www.ucb.ac.uk/handbook/academic-matters/plagiarism.aspx

 

Extenuating Circumstances

http://www.ucb.ac.uk/handbook/academic-matters/assessments-if-things-go-wrong.aspx

UCB Referencing Guide

https://portal.ucb.ac.uk/#/asc/study-skills/references

 

General Academic Guidance

https://portal.ucb.ac.uk/#/asc