You are required to choose a company from the following list of Public Limited Companies, and describe the impact of innovation an

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You are required to choose a company from the following list of Public Limited Companies, and describe the impact of innovation and changes in technology on the company.

Assignment Introduction:

Technological innovations have impacted on the ways in which organisations operate, and they have transformed the lives of people around the world. Gone are the days of picking up the phone to speak to a supplier or customer, the internet has replaced this traditional method of communication. Cloud storage is another area of technology that ¡s currently gaining pace.

Question A:

You are required to choose a company from the following list of Public Limited Companies, and describe the impact of innovation and changes in technology on the company. (50 marks)

Question B:

For your chosen company, please demonstrate your understanding of the Importance of Corporate Social Responsibility (CSR). It is recommended that OU apply Archie Carroll’s CSR model to your answer. Please illustrate your points with relevant practical examples (40 marks)