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You are called in by the CEO of your organisation and asked to prepare a report on strategic plan for the business covering three time periods (most likely 1. 3 and 5 years — however this can vary depending on the business selected).
He Cleary expects all his staff to be involved in the process and conduct a full external environmental analysis and an examination of how well the organisation is placed to cope with the challenges ahead.
The analysis should include the following within your discussion:
. Proposed Mission and Vision for the organisation
. Identification of Key stakeholders and their needs
. External Environmental Analysis (PESTOE/Scenario Planning/Competitor Analysis etc) (+ Illustration)
. SWOT analysis (+ Illustration)
. Ansoff Matrix (+ 8CG Matrix + Product ansoff matrix) and an alternative strategic directions and choice (+ illustration)
. Recommendations for the three time periods