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Write a business report based on two airlines have decided to merge their business.

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Write a business report based on two airlines have decided to merge their business.

Task

 Write a business report based on the following:

 

Two airlines have decided to merge their business.

 

Wombat Airlines is a full service airline flying to 23 international destinations and 40 domestic locations. It prides itself for on-time flights, excellent service and a fleet of new Skycraft aircraft (less than 6 years old) - each capable of carrying 300 passengers. 70% of its sales come through tour operators and travel agents.

 

Koala Airlines is a low-cost carrier flying to 20 international destinations and 35 domestic cities. Its strengths include low priced flights and on time service. It takes advantage of late hour departures and arrivals (between 12 midnight and 6am). Its online booking system is excellent. Its fleet consist of a fleet of Skycraft aircraft each capable of carrying 300 passengers.

 

Senior management has finalised on the following decisions:

 

  1. The combined company Wombat-Koala Airlines will retain all existing all staff, aircraft type, flight schedules and destinations. It has been determined that current scheduling does not conflict. Wombat`s aging system is to be merged into the Koala advanced system.

 

  1. Wombat-Koala will begin service as a premium based low-cost carrier (low cost fare but passenger can pay for everything else: seating, baggage, drinks, meals, inflight entertainment, WiFi in the air and even carry-on luggage to first-to-board previlege). It will move to low-cost carrier terminals where available.
  2. Travel bookings is available primarily online with a service charge of 15% if booked through an agent, third party website operator (eg. popular airline ticket site) or tour operator. It will become a very hi-tech connected company with 24 hour, 7 day telephone and web support but no face-to-face customer support.

    Write a business report outlining the above case, stating assumptions you make at the beginning of your report. Provide critique into the management decisions substantiating with reference to literature. In your report, make the difference between Information Systems (IS) and Information Technology (IT) issues and how it will affect customer choice, continued patronage, brand loyalty, etc. Suggest how to attract new customers (from competitors) and any other new business opportunities that may arise with such a set up (eg. Premium Lounge services, Limo Pickup from Home/Office, etc.). All these should be substantiated with references to IS and IT literature.

 

(hints and tips to write this assignment is available under Assignment tab of Interact2)

 

Rationale:

 

This task meets Learning Outcomes 5 & 6:


Students will:

 

be able to critique management processes and involvement in planning for Information Systems and Information Technology in an organisation;


be able to identify and co-relate emerging technology issues in management and provide a short balanced analysis report.

 

Marking Criteria

 

Criteria

HD & DI

CR

PS

FL

Evidence and depth of research: 5 marks

Extensive reading of more than 12 appropriate and relevant titles. Newspaper and magazine reports limited to a maximum of 2.

At least 8-10 appropriate and relevant titles read. Newspaper and magazine reports limited to a maximum of 2. 

 

At least 6-8 appropriate and relevant titles read. Newspaper and magazine reports limited to a maximum of 2.

Less than 6-8 appropriate and relevant titles read. Newspaper and magazine reports greater than 2.

 

 

4-5 marks

3 marks

2 marks

0-1 mark

Relevance of content: 5 marks

 

 Comprehensive report covering all key aspects of the topic selected.

Report covers most key aspects of the topic selected.

Report covers some of the key aspects of the topic selected.

Report covers few or none of the key aspects of the topic selected.

 

4-5 marks

3 marks

2 marks

0-1 mark

Application of IS and IT concepts and principles; ability to differentiate IS and IT: 5 marks

Report extremely well supported with relevant case studies. Any assumptions made are clearly noted.

Report is supported with some relevant case study examples. Any assumptions made are noted.

Report is supported with minimal relevant case study examples. Not all assumptions made are noted.

Report is not supported with relevant case study examples. Any assumptions made are not noted.

 

4 marks

3 marks

2 marks

0-1 mark

Clarity of Structure: 5 marks 

 

The report structure is clear, easy to read and logical, directly addressing the question. Suitable headers used throughout. Good use of graphics and charts.

The structure of the report is clear, easy to read and logical, directly addressing the question.  Suitable headers used and some use of graphics/charts.

The structure of the report is clear and logical in parts. It addresses most of the question. Use of headers and charts could have been improved. 

The structure of the report is unclear and is not logical. It does not address the question.  Use of headers and charts unsatisfactory.

 

4 marks

3 marks

2 marks

0-1 mark

Writing to the audience: 3 marks

Minimal use of technical jargon. Terminology used is appropriate to a management team.

No spelling, punctuation or grammatical errors.

Minimal use of technical jargon. Terminology used is generally appropriate to a management team. Some spelling, punctuation or grammatical errors.

Too much use of technical jargon. Terminology used is not appropriate to a management team. A large number of spelling, punctuation or grammatical errors.

 

3 marks

2 marks

0-1 mark

Correct referencing:

2 marks

APA 6th edition referencing applied to a range (12+) of relevant resources. No referencing errors. Direct quotes used sparingly. Sources all documented.

APA 6th edition referencing applied to a range (8-10) of relevant resources. 2-4 referencing errors.

Direct quotes used sparingly. Sources all documented.

Referencing not done to the APA 6th edition standard. Over-use of direct quotes. Range of sources used is not appropriate and/or not documented.

 

3 marks

2 marks

0-1 mark


 

 Presentation:

 

Business report format


Readers of business reports expect certain information to be in certain places. They do not expect to search for what they want and the harder you make it for them the more likely they are to toss your report to one side and ignore it. So what should you do?

  1. Follow the generally accepted format for a business report: Title/Table of Contents, Executive Summary, Introduction, Main Body, Conclusions, Recommendations and Reference List.
  2. Organise your information within each section in a logical fashion with the reader in mind, usually putting things in order of priority - most important first.


Report Title/Table of Contents. This is simply the front cover page identifying the report and a Table of Contents page showing each key section of the report and the page number where it can be found in the report.

Executive Summary. Give a clear and very concise account of the main points, main conclusions and main recommendations. Keep it very short, a few percent of the total length. Some people, especially senior managers, may not read anything else so write as if it were a stand-alone document. It isn`t but for some people it might as well be. Keep it brief and free from jargon so that anyone can understand it and get the main points. Write it last, but do not copy and paste from the report itself; that rarely works well.

Introduction. This is the first part of the report proper. Use it to paint the background to `the problem` and to show the reader why the report is important to them. Then explain how the details that follow are arranged. Write it in plain English.

Main Body. This is the heart of your report, the facts. It will probably have several sections or sub-sections each with its own subtitle. It is unique to your report and will describe what you discovered about `the problem`.

These sections are most likely to be read by experts so you can use some appropriate jargon but explain it as you introduce it. Arrange the information logically, normally putting things in order of priority -- most important first. In fact, follow that advice in every section of your report.

Conclusion. Present the logical conclusions of your investigation of `the problem`. Bring it all together and maybe offer options for the way forward. Many people will read this section. Write it in plain English. 

Recommendations. What do you suggest should be done? Don`t be shy; you did the work so state your recommendations in order of priority, and in plain English.

References. As your business report must be academically sound as well as making good business sense, it is essential that your report is supported by accurate in-text referencing and the inclusion of a reference list. Although some business reports in the workplace do not require full referencing (and some students may be used to this), it is a requirement in the academic environment. This is equitable for all students.


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  • Title: Write a business report based on two airlines have decided to merge their business.
  • Price: £ 109
  • Post Date: 2018-11-09T07:34:57+00:00
  • Category: Assignment
  • No Plagiarism Guarantee
  • 100% Custom Written

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Write a business report based on two airlines have decided to merge their business. Write a business report based on two airlines have decided to merge their business.
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