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Answer ALL the
For all questions, you are required to apply relevant
strategic models and theory. In some
cases, the model is indicated, in others you need to choose the appropriate
model(s). You are encouraged to add more
depth to your answers with additional strategic theory and ideas.
Question A 20%
Where in its life cycle do you consider the
coffee shop industry in the UK to be?
How well do you think the Industry Life Cycle model explains what is
happening in the industry now?
Question B 40%
Appraise whether Costa Coffee gained a
competitive advantage from being a British company in its development as an
Analyse how Starbucks balances international /
global integration and national differentiation. Consider its whole operation, not just the
company’s marketing offer to customers.
Question C: 40% Acquisitions and the Nature of Strategy
Analyse the strategies behind Sainsbury’s
acquisitions of Home Retail Group (including Argos) completed in 2016 and the
proposed acquisition of ASDA from Walmart rejected by the Competition and
Markets Authority in 2019.
What is your assessment of each of these moves
in terms of intended and emergent strategies?