‘What type of culture and organisational structure is necessary in an organisation to encourage creativity and innovation and wh

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‘What type of culture and organisational structure is necessary in an organisation to encourage creativity and innovation and why? Use L’OREAL organisation and relevant theory as examples to demonstrate your answer and your understanding’.

Ensure that know how to write/structure an essay and write in Arial font size 12.  If you are in doubt as to how to write an essay or reference correctly, please ask for help from your tutor or from the library staff.  Please remember an essay includes a clear Introduction (aims and objectives) and Conclusion (what you have found).  You must have an additional cover page (available from SAC) that states the name of your module tutor on the front.  References should be written on additional sheets, at the end (your reference list is not counted in your word limit).  The Harvard referencing system must be used.  Don’t forget that appendices can be utilised for diagrams/charts.

Initial ideas for your assignment can be found within the recommended reading.   However, at this level of study your investigations and collection of evidence and viewpoints must go beyond this foundation level reading.  You are likely to need a minimum of six additional good quality references, from a variety of sources (ensure that they are not all websites), plus original and up-to-date examples to illustrate your answer. Your essay will be marked according to the current DMU grade descriptors and marks will be awarded for:

• the logical development and depth of your argument;
• evidence of some independent relevant research and reading;
• measured critical analysis;

the originality and coherence of your response.