Business and MarketingName:Institution: Long-term objectives and strategic planning are two aspects of business management that go hand in hand. When a business makes strategic decisions, the long-term objectives play a great role of ensuring that all the staff and their efforts are focused onto the achievement of the long-term goals. At the same time, the effectiveness of the strategies devised are evaluated on their effectiveness in achieving the long-term objectives. Ideally, the long-term objectives act as guidelines during the development and implementation of the strategic decisions.Value principles underline the kind of strategies that a business is using to stay ahead of the pack. Companies that are looking to move products in the highest quantities through an extremely efficient chain, use the Operational Excellence Value (Johnson, 2014). This means that, they take a lot of pain in developing the best hustle free buying and selling channels for the highest convenience to their customers, compared to their c...