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What is the average income of the target market and their spending characteristics?

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  • Post Date 2018-11-05T12:04:06+00:00
  • Post Category Essays

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What is the average income of the target market and their spending characteristics?

Prepare New Line of Product: Mobile Spa Market Research

INSTRUCTIONS:

Use the same company from your Week 3 assignment.
Mobile Spa decided to launch 
Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process. 
I`ve attached the last paper that has the target market in it. Feel free to be creative as you want.

CONTENT:

Mobile Spa: Market Research Name: Institutional Affiliation: : Mobile Spa: Market Research The target market of the Mobile Spa is the business professionals, including lawyers, accountants, HR specialists, bankers, auditors, directors/managers, and sales and marketing teams. The creation of an efficient marketing strategy demands a proper research of the market to understand their traits and customize the marketing. The following are some of the target market characteristics questions that will aid in the development of Mobile Spa’s marketing strategy. Demographics What is the average income of the target market and their spending characteristics? What is the education level range for the group? Which age bracket and gender comprises the target market? Psychographics How does the target market perceive spa services and relaxation time? What spa activities are common in the target market? Behavioral What is the target market’s usage rate of spa services? Are Spa service customers l

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