Marketing ManagementStudent:Professor:Course title:Date:Marketing FunctionsWhat are the different functions/components of marketing management? List the components and give a brief example of each.According to Mittenburg (2005), marketing management is concerned with the marketing techniques and managing the resources available to the company. The main functions/components as pointed out by Mittenburg (2005) include:Pricing – Marketing management helps not only in setting, but also in structuring the prices of the company`s products and/or services.Selling – In customer-focussed firms, marketing management has a team of representatives who maintain a continual liaison with clients or customers.Planning and forecasting – Marketing management helps in forecasting future trends and developments with regard to the company`s services/products and making appropriate plans.Market research and analysis – Marketing management provides the ways through which marketing analysis and research can be carried out for a service or product.Control – Assists in controlling the marketing of services and/or products.Briefly describe each of the different generic strategies a company can follow and give an example of a company that...