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Upon completion of Assessment Component A students will have demonstrated their ability to:-
2. Assessment Overview
This module has two re-assessment components each worth 50% of the module assessment, this re-assessment brief is for Assessment Component A (CC1) and is for students who did not pass the Group Infographic assessment with their first submission.
Component A is an individual report and blog in which students undertake the first step in a marketing plan and explain how to do a market analysis using examples where appropriate. Students must critically analyse each stage of the market analysis process, explain how the stages of analysis are linked and outline the value of a market analysis to short and long term marketing decision making. The three key stages of the report should be presented as three separate blog entries and as an electronic submission via Blackboard.
The mark for re-assessment work is capped at 40%. Students who do not achieve an overall pass mark of 40% (calculated across the module’s two assessment points) after re-assessments will be considered to have failed the module.
3. Re-assessment Component A: Report: Individual Report (Blog) (1500 words) –.
You can create a Blog in a number of ways. It is recommended that you set up a Blog using Wordpress (http://wordpress.com), this is a free blogging system that is quite easy to use. Whichever option you choose, it is your responsibility to ensure that it complies with all of the requirements of the assessment.
Submission of Re-assessment Component A:
You should submit your individual report electronically via Blackboard. Please give yourself plenty of time to upload your document and receive your receipt. Should you have any problems, please contact Blackboard Support immediately.
Documents should be uploaded in a .doc or .docx format. See guidance provided by Blackboard Support on online submission. If we cannot open your file we will not be able to mark it and you will not be given any marks for the assessment. Be careful about using too many graphs, charts, pictures or images in your submission as these can make the file difficult to open and may lead to problems with formatting.
ASSESSMENT CRITERIA FOR RE-ASSESSMENT A: REPORT: INDIVIDUAL REPORT (BLOG)
Your work will be assessed on your ability to: