The worldwide pharmaceutical industry is highly profitable (see Table One and Table Two below). Using a five forces analysis assess how this high level of profitability is achieved in the UK ethical (or prescription) pharmaceutical industry. Identify the

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The worldwide pharmaceutical industry is highly profitable (see Table One and Table Two below). Using a five forces analysis assess how this high level of profitability is achieved in the UK ethical (or prescription) pharmaceutical industry. Identify the

The Pharmaceutical Industry

Question One

The worldwide pharmaceutical industry is highly profitable (see Table One and Table Two below). Using a five forces analysis assess how this high level of profitability is achieved in the UK ethical (or prescription) pharmaceutical industry. Identify the influence of any key macro factors.

marks

Question Two

Consider the UK firm GlaxoSmithKline (GSK) and present a structured assessment of the resources and competences of the firm that contribute to achieving a leading position within the industry.

40 marks

Overall standard of presentation, including referencing, structure and data presentation.

marks								10
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Table One: World’s largest pharmaceutical firms, 2013
Company	Total revenue ($bn) R&D spend ($bn)					Sales and marketing
spend($bn)	Profit ($bn) Profit margin (%)
	Johnson & Johnson (US)		71.3		8.2	17.5	13.8	19
	Novartis (Swiss)	58.8		9.9	14.6 9.2		16
	Pfizer (US)	51.6	6.6		11.4	22.0	43
	Hoffmann-La Roche (Swiss)		50.3		9.3	9.0	12.0	24
	Sanofi (France)	44.4		6.3	9.1	8.5	11
	Merck (US)	44.0	7.5		9.5	4.4	10
	GSK (UK)	41.4	5.3		9.9	8.5	21
	AstraZeneca (UK)	25.7		4.3	7.3	2.6	10
	Eli Lilly (US)	23.1	5.5		5.7	4.7	20
	AbbVie (US)	18.8	2.9		4.3	4.1	22

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